Under the tide of globalization, the well-known Chinese beauty brand Lushwood is accelerating its overseas expansion. In 2025, Lushwood will set its first overseas destination as the Vietnamese market, and Yinglong Law Firm's professional legal services provide a solid compliance guarantee for it.

Lushwood was founded in 2015. From its establishment, growth, and stabilization to its rise online and full-channel operation offline, Lushwood has always centered on products and consumers, integrating the natural aesthetic characteristics of "diversity, harmony, boundarylessness, and fun" into its brand, providing consumers with an ultimate skincare and beauty experience. After ten years of development, Lushwood has grown from a start-up brand to a leading force in the domestic beauty industry with an annual revenue exceeding 1.5 billion yuan. Over the years, Lushwood has consistently focused on product strength, marketing power, and brand power. Products are the most powerful declaration of a brand. Over the years, Lushwood has continuously launched best-selling products such as Black Tea Purifying/Exquisite/Plant Extract Cleansing Oil, Color-Changing/Color-Adjusting/Special Care Sunscreen, U-Shield Sunscreen, and Capsule Sunscreen Lotion. Behind the strong product power lies the support of a powerful R&D strength. Lushwood has multiple R&D institutions such as its brand research laboratory, China-South Korea International Innovation R&D Center, and the Joint Research Center of Jiangnan University and Lushwood, insisting on independent R&D from raw materials to products. Lushwood's products are available on major e-commerce platforms and in tens of thousands of well-known beauty stores offline. Over the years, it has continuously invited many celebrities to endorse, entrusted top domestic live-streaming hosts and internet celebrities to promote, and placed advertisements in major cities' subways, airports, and shopping districts, successfully establishing an online and offline publicity matrix, forming a comprehensive and multi-level publicity campaign, making brand information deeply rooted in people's hearts and further strengthening brand influence and consumer stickiness. Entering offline beauty stores. In 2024, Lushwood announced the well-known singer and actor Lu Han as its global brand ambassador and held a grand Lushwood brand conference and sunscreen star product launch event in Hangzhou. In 2025, on the occasion of the brand's 10th anniversary, Lushwood announced Fan Chengcheng as its global brand ambassador (for the sunscreen series) and held a "Move Forward" brand upgrade conference in Sanya.

Sailing overseas: Vietnam becomes the first stop of Lushwood's global expansion

Relying on ten years of accumulated R&D strength and market operation layout, Lushwood is intensifying its efforts in scientific research innovation, all-domain marketing, and global expansion, gradually building a three-dimensional ecological system to support the brand's long-term development. The China-Vietnam beauty trade is enjoying the favorable conditions of the 75th anniversary of the establishment of diplomatic relations between China and Vietnam and the "China-Vietnam Year of Cultural and People-to-People Exchange", with the rapid development of bilateral relations and the RCEP dividend. Vietnam's young population structure, consumption upgrade trend, and cultural similarities with China provide a broad space for domestic beauty brands. Lushwood's choice of Vietnam as its first stop for global expansion is timely.

Legal protection: Yinglong Law Firm provides comprehensive compliance solutions

Facing the new legal environment in Vietnam, Yinglong Law Firm has provided Lushwood with comprehensive compliance solutions, including foreign investment access, taxation, land and leasing, labor and employment, environmental protection, intellectual property, cyber security, personal information protection, foreign exchange control, and dispute resolution. Since its establishment in 1997, Yinglong Law Firm has gone through 28 years of glorious history. Its headquarters is located in Guangzhou, and it has 11 branches in Foshan, Dongguan, Guiyang, Haikou, Zhuhai, etc. It has also established 9 overseas strategic cooperation law firms and set up Yinglong (Hong Kong) Legal Service Center. The firm's foreign-related team has rich experience in handling domestic and foreign investment, intellectual property protection, cross-border compliance, and other legal affairs. Our firm's "Legal Service Project for the China-Laos Railway Co., Ltd." was successfully selected as one of the first batch of "Outstanding Cases of Guangzhou Lawyers' Foreign-related Legal Services" in 2024. In Southeast Asia, our firm holds a significant advantage in foreign-related services. We firmly believe that under the professional legal protection, the expansion of Li Si Mu into the Vietnamese market will be more stable, and its overseas journey will be smoother and further, setting a new benchmark for Chinese beauty products going global.